Aria Nejati – Apple's Head of Hip-Hop for Germany, Switzerland and Austria – was in New York for hip-hop's 50th birthday. Alongside Ebro, Nadeska and the rest of the Apple Music crew he discussed the importance of some the greatest artists ever. His definitive entry point to the culture was 50 Cent's 2003 debut "Get Rich Or Die Tryin" which J. Cole recently called "the greatest album of all time". Aria was at the show when J. Cole made this claim and talks about how the credit for Fifty's aura and trolling overshadows the lyrical ability he showcased on his first projects.

"HYPED Radio" on Apple Music: https://apple.co/HypedRadio
"HYPED" on Apple Music: https://apple.co/2IBdeUk

Aria Nejati on Instagram: https://instagr.am/arianejati
Ebro Darden on Instagram: https://www.instagr.am/oldmanebro
Nadeska Alexis on Instagram: https://www.instagr.am/neweryork
Mehdi Maïzi on Instagram: https://www.instagr.am/mehdimouse
Eddie Francis on Instagram: https://www.instagr.am/yourboyeddie
Ivy Rivera on Instagram: https://www.instagr.am/theivyrivera
Apple Music on Instagram:   / applemusic